The Haggadah, a Passover tradition, gets a mobile makeover


A staple Passover tradition, the Haggadah now has a mobile app. Jews have been reading the Haggadah for centuries when they celebrate the Passover Seder, observed this year from Monday, April 14 to Tuesday, April 22. This ancient Jewish text is now getting a digital makeover. Now you will be able to expand your experience and hold the Haggadah for Passover Seder in your hand on your iPads and iPhones.

The Haggadah is getting this digital makeover from Bronfman Associates. The digital book will not lose its original essence, however, and will tell the story of Exodus and explain each of the key parts of the celebration of Passover. The app will contain beautiful writings by Edgar M. Bronfman, illustrations by his wife, Jan Aronson, and poetry by Marge Piercy as well as quotes from other prominent authors. Images of Passover meals, Moses’ receiving of the Ten Commandments, the parting of the Red Sea and many more stories and traditions are all illustrated in watercolor by Aronson.

The Bronfman Haggadah app is the digitized version of the book by the same name. The book went on sale earlier during the year whereas the app, costing ¾ of the book’s price, is now available on the App Store for the iPhone and iPad for $8.99.

Bronfman hopes his app will be appreciated by believers as well as non-believers and, most importantly, “the young who might not have a sense of their own Judaism.”  Through easy access to the story via a digital format and clear illustrations of the Passover Seder, Bronfman hopes to engage a wider audience than a more traditional Haggadah would reach.  This ancient story has taken a lot of hard work and determination to be materialized into a mobile format and a version that is more accessible and appreciated by younger generations.

The hard work has now paid off. The Bronfman Haggadah digital app is now available for all. Now everyone will be able to get this amazing app right in their hands in time for the Passover Seder.

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