From Scientology to Christianity, The Super Bowl’s Field of Faith: What Will 2026 Bring?

As the world gears up for Super Bowl LX in 2026, the global spectacle has become more than just a battle for football supremacy. It has evolved into a vibrant, international stage where messages of hope, unity, and faith are finding a powerful voice amidst the roar of the crowd and the gloss of high-budget commercials. For an event broadcast to over 180 countries, the Super Bowl has become a modern public square, offering a unique opportunity for religious organizations to share their message with a massive global audience, a trend that continues to grow in significance and scope. 

This rising tide of faith-based advertising demonstrates a profound commitment, with organizations investing millions for a mere 30-second spot to connect with viewers on a deeper level. From the long-standing, award-winning presence of the Church of Scientology to the widely discussed “He Gets Us” Christian campaign, these messages are becoming an integral and meaningful part of the Super Bowl experience, sparking conversation and inviting reflection long after the final whistle.

Scientology’s Thirteen-Year Tradition of Acclaimed Messaging

The Church of Scientology has cultivated a consistent and critically recognized presence during the Super Bowl for over a decade. Their 2025 ad, “The Question,” which premiered during Super Bowl LIX, marked their 13th consecutive year of producing acclaimed, in-house spots. This visually compelling ad, exploring humanity’s timeless search for answers, continued the Church’s success, earning significant industry honors. It received two Platinum honors at the 2025 dotCOMM Awards for “Short Form Video” and “Creativity – Directing,” and two Platinum Viddy Awards in the “Commercial” and “Directing” categories. 

This follows a pattern of recognition for their work, including previous award-winning ads like “We Are Giants” (2022) and “Live Again” (2023). The ads, produced by the Church’s own Scientology Media Productions, consistently focus on uplifting themes of self-discovery, knowledge, and the power of the human spirit.

Media outlets have taken note of Scientology’s unique and sustained advertising strategy. In 2024, Variety highlighted the surprising success of the Church’s “Decide for Yourself” ad, which ranked among YouTube’s top ten most-watched Super Bowl commercials despite being a regional broadcast, noting it “prompted widespread interest.” As far back as 2013, Ad Age commented on the Church’s debut “Knowledge” campaign, observing that it was “igniting chatter” and analyzing its strategic purpose. The consistent message across these campaigns invites viewers to “dare to think for yourself, to look for yourself, to make up your own mind.”

Viewers can explore the full library of Scientology’s Super Bowl ads on their YouTube channel. 

Christianity’s ‘He Gets Us’ Campaign Sparks Dialogue

Another prominent voice in the Super Bowl’s faith landscape is the “He Gets Us” campaign. Returning for its third consecutive year in 2025 and already confirmed for 2026, the campaign aims to present a modern and relatable perspective on Jesus and his teachings. Their 2025 Super Bowl ad powerfully combined images of people from opposing viewpoints finding common ground—including a Christian embracing a Pride parade attendee—set to Johnny Cash’s resonant cover of “Personal Jesus.” 

Ad Age described the campaign as an effort to “rebrand Jesus for the contemporary world,” highlighting its focus on themes of unity and unconditional love. The ads have successfully generated widespread discussion, fulfilling a key goal of engaging a broad, spiritually curious audience and encouraging a fresh look at Christian values.

The “He Gets Us” campaign shares its message and ads on its official YouTube channel.

A Growing Interfaith Chorus

The field of faith at the Super Bowl is not limited to two voices. In recent years, a growing number of religious and faith-inspired groups have utilized the platform to promote messages of peace, understanding, and community.

In 2024, the Foundation to Combat Antisemitism (FCAS), founded by New England Patriots owner Robert Kraft, aired its first Super Bowl commercial as part of its #StandUpToJewishHate campaign. This initiative was a direct response to the rising tide of antisemitism and aimed to build bridges of understanding. That same year, the popular Catholic prayer app Hallow made its Super Bowl debut, featuring actors Mark Wahlberg and Jonathan Roumie in an invitation to prayer that reached millions. 

This trend towards interfaith messaging was notably highlighted in a 2018 Toyota commercial with the theme “We’re all one team.” The ad featured a priest, an imam, a rabbi, and a Buddhist monk attending a football game together, presenting a simple yet powerful message of unity that resonated with audiences. 

A Global Pulpit

The Super Bowl’s transformation into a platform for religious messaging is amplified by its staggering international reach. Super Bowl LIX in 2025 reached a record 191.1 million viewers, broadcasting in over 25 languages to more than 195 countries and territories. This global audience, which saw a 10% increase in international viewership for Super Bowl LVIII alone, ensures that messages of faith and hope shared during the game are not confined to an American audience but are heard around the world. 

As we look toward Super Bowl 2026, the presence of these diverse religious voices is no longer a novelty but an anticipated and valued part of the event. In a world often marked by division, the Super Bowl provides a rare, shared moment where messages of unity, self-betterment, and faith can capture the hearts and minds of a global congregation, reminding us of the values that connect us all.