The Church of Scientology Launches 24/7 TV Network on DirecTV
The religion responds to mainstream media portrayal
The Church of Scientology is set to launch its own television channel later today on DirecTV channel 320.
Just ?FOUR ? more hours?TO GO until the premiere of the Scientology Network?at 8pm EST TONIGHT! WATCH on #DIRECTV ?, or https://t.co/qEZFgTjPYj, AppleTV, Roku, fireTV, Chromecast, or our mobile apps: iTunes > https://t.co/LYbDlTdlPK Google Play: > https://t.co/R5ByF1NRzp! pic.twitter.com/uqx0wOxFBa
— Scientology Network (@ScientologyTV) March 12, 2018
On Sunday, the new Twitter account for the channel published a post saying “It’s time for us to tell our story.”
three, two, one…HELLO WORLD, and greetings from Scientology Media Productions in Hollywood, CA!
It's TIME for us to tell OUR story…
WELCOME to the SCIENTOLOGY NETWORK countdown to launch! pic.twitter.com/PCPaaW9M7c
— Scientology Network (@ScientologyTV) March 11, 2018
A teaser video for the network states “The only thing more interesting than what you’ve heard is what you haven’t.”
Today, the Church is advertised on the YouTube.com homepage and has a live countdown clock on its own YouTube Channel.
The Scientology TV Network will begin broadcasting Monday night at 8 pm ET/5pm PT. The Scientology Twitter channel announced the network’s content will be available via many sources in addition to DirecTV, such as Scientology.TV, Google’s Chromecast, Roku, Amazon’s Fire TV, Apple TV and an app available on iTunes and Google Play.
The Scientology Network is the culmination of a plan years in the making.
When the Church of Scientology acquired the KCET Sunset Boulevard property in 2011, there was a lot of buzz about what the Church might be up to. The KCET facility, constructed in 1912, was named a historic and cultural monument in 1978. KCET acquired it in 1970.
In 2016, Scientology Media Productions was launched, which according to Scientology.org, is “a fully integrated digital media production center for TV, Internet and magazines, with a mission to harness the power of all media to bring real answers to the world.” Scientologists celebrated the monument, described by ecclesiastical leader David Miscavige as an “uncorrupted communication line to the billions.”
The Scientology TV network will debut with six original series, including Meet a Scientologist, Voices for Humanity, and an L. Ron Hubbard-focused show.
The Church of Scientology is no stranger to big broadcasts. Earlier this year, they ran a Super Bowl ad called “Curious?” challenging the audience to find out and discover Scientology for themselves. The 30-second ad garnered 1.2 million views on YouTube and became the most popular video on the Scientology YouTube channel. The Church has been advertising in the Super Bowl for six consecutive years.
Indeed, the Church’s foray into its own broadcasting is just as big, if not bigger than the super bowl. The Scientology religion, already largely talked about in media, is now a part of the media.