Skip to content
Wednesday, September 23, 2026
World Religion NewsWorld Religion News

Covering the world of religion — every faith, every voice

Christianity

Advertisement Replacing Jesus With A Sausage Roll Causing Controversy

C Barnett · Nov 15, 2017 · 2 min read

Share
Advertisement Showing Jesus as A Sausage Roll Causing Controversy
GWYDION M. WILLIAMS is licensed under CC BY 2.0
Advertisement Showing Jesus as A Sausage Roll Causing Controversy
GWYDION M. WILLIAMS is licensed under CC BY 2.0
Greggs Bakery Being Threatened With Boycott

The United Kingdom bakery chain, Greggs, is being criticized by evangelical religious groups over its new advertising campaign.

Advertisement Replacing Jesus With A Sausage Roll Causing Controversy[/tweetthis]

They have a new holiday calendar featuring the nativity scene with the baby Jesus being replaced with a sausage roll. There is no other picture in the calendar with any overt religious scene in it.

The controversy started on the Greggs Facebook page where a vigorous debate started. Some individuals thought the advertising was a parody, and did not think it was worth being upset about. Other groups called the advertisements “sick” and an insult to religions.

Most of the comments against the advertising were in the minority. It led to a small, but vocal group of individuals calling for a boycott of the chain. The company has refused to remove the ad but has apologized for any issues that may have been caused by the ad.

Resources

Follow the Conversation on Twitter

The Daily Briefing

Every faith. Every morning. One thoughtful email.

The day’s most important religion news, curated by our editors and delivered before your first coffee.

Free. No spam. One-click unsubscribe in every email. Data controller: the foundation that publishes this site (Spain).

World Religion News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.