Mormons are debuting new Christmas Billboards, videos and a website for #ASaviorIsBorn.
An initiative started by Church of Jesus Christ of Latter-day Saints hopes that the message “A Savior is Born” reaches people all around the world. The central part of the effort consists of a YouTube video published on the LDS Church's Christmas web page. According to a press release, the Mormon Church has made the video available in a total of 29 different languages. It was shot in a number of locations, including Utah, Israel, New York and Los Angeles. A number of children across the globe quote diverse passages from Isaiah and also from “Messiah” by Handel. The two stories are related to Jesus Christ's birth story.
According to Brent H. Nielsen, an Elder and also the Executive Director of LDS Church, among the numerous titles which were given to Lord Jesus Christ by the scriptures, the most sacred and significant is “Savior.” It was his birth in the city of Jerusalem that angels said “A Savior is born.” It was via the Atonement and subsequent Resurrection by which he fulfilled the title. The video showed children repeating “good tidings of great joy” linked with the birth of Jesus Christ.
Greg Droubay of the Missionary Department of LDS Church, said the Christmas season is best embodied by children. It is thus perfectly appropriate that children hailing from all over the natural made the message of the video.
— Felipe Queipo (@FelipeQ_LDS) November 29, 2015
Droubay, said that the previous initiatives fetched large amounts of success. The three videos released before this amassed a stunning 75 million views. The LDS church has taken a different approach and featured locations and children from all over the world. It said that all humans are a part of one big family and children of God, regardless of the different backgrounds. There is a requirement for a savior in every life.
Billboards will also display the church’s message in cities across America such New York City (in Times Square), Los Angeles, Salt Lake City, and even across the border in Mexico’s capital, Mexico City.