He did not destroy his Nike shoes though
The Reverend Mack Morris, a senior pastor of Woodridge Baptist Church in Alabama, destroyed his Nike casual wear during a sermon on September 9. Morris sharply criticized the advertising deal Nike signed with Colin Kaepernick, the controversial former quarterback who once played for the San Francisco 49ers. The concerned sermon was a long one, and the pastor of the Mobile located church destroyed Nike products during the latter part of his “The Storms of Life” speech.
Morris began with a preamble of how long he was a fan of Nike products. He recalled how he bought his first pair of Nike jogging shoes during the early 1980s. He claimed to have developed a loyalty to the company as he bought only Nike shoes from then on. The pastor then informed the audience that he has bought his last pair from Nike. He then took out his scissors to cut up his Nike made headband and sweatband. The pastor then threw them away to clapping and cheers from his congregation. He declared that he will not use Nike products from that moment forward.
Morris was clearly upset about Nike having signed a contract with Kaepernick. He said to his audience that the player has signed a multi-million deal with the sportswear company but is not willing to stand when the national anthem is being played. It is to be noted that no person witnessed the pastor destroying his Nike shoe. There was also no clarification as to whether he will continue to wear Nike shoes while jogging or switch to some other brand.
Conservatives, including U.S. President Donald J. Trump, are now at loggerheads with Nike over its signing of Kaepernick as the brand's face on its advertising commemorating 30 years of the “Just Do It” tagline campaign.
a pastor in Alabama cut up Nike gear in the middle of a sermon. What do Nike or Kaepernick have to do with the Bible? Nothing. They don't worship the God of Abraham, they worship whiteness. That's why you can't worship with just anyone.
— The Chronicles of Nunya (@EJtheCROOM) September 13, 2018
Morris was adamant about his views saying, "America may not be the best country in the world, and we have a lot of faults, but I tell you what, a lot of folks died for the sake of what the flag represents.” Nike, however, has reaped multiple benefits from its calculated risk. Sales were up by 31 percent over the Labor Day weekend. The increased sales were clearly a result of the Kaepernick controversy. Morris and other conservatives, however, claim that the decision taken by Nike to include Kaepernick has upset a large number of Americans and the company has not felt the worst effect of such a move.