WorldReligionNews.com ran a U.S. citizen targeting poll using organic search and paid social to determine how Americans feel about same-sex marriage. The results may surprise you.

same-sex marriage poll

The Goal

WRN wanted to use their site traffic, search and social to determine how Americans truly feel about the issue of same-sex marriage in light of the Supreme court ruling by running a poll to determine such. To do so, WRN wanted to gather the votes of at least 1,200 people from around the U.S. to generate a sample set significant enough to be representative of opinion. (As of this writing, 1,332 people have responded to the poll.)

Methodology
  • A poll plugin was selected and configured from poll-maker.com.
  • The poll was embedded within the WRN “Polls” page, at https://www.worldreligionnews.com/polls/, which was minimally search engine optimized.
  • The poll was linked from the header of every WorldReligionNews.com page with a call-to-action to partake in the poll.
  • The poll was pushed organically to WRN’s Facebook and Twitter pages.
  • The specific Facebook poll post was boosted via paid Facebook advertising targeting U.S. citizens interested in same-sex marriage and closely related issues.
The Results

same-sex marriage poll 75% of the 1,332 Americans voting in the poll support same-sex marriage, while 19% are against it, with 2% apathetic and 4% “worried about how it will affect religion.”

The multiple Facebook and Twitter same-sex marriage poll posts generated approximately 400 combined comment responses, many of which were much more divisive than the poll results themselves, embedded below. The Book of Leviticus was repeatedly brought up by commenters defending same-sex marriage as a tool to confront their observation that Christians selectively live and enforce biblical laws.

Given the very visible heated controversy over the Supreme Court Same-Sex Marriage ruling, and the fact that this poll was residing on a religion news site, we at WRN were quite surprised by the overwhelming support for same sex marriage.

We hope that these results contribute to a continuing national dialogue on how best to integrate and navigate this new Supreme Court mandate into the fabric of society and religion.

Further poll images and details…

same-sex marriage poll

Bar-graph breakdown of same-sex marriage voting results.

Same-sex marriage poll voting results over time.

Same-sex marriage poll voting results over time.

Pie-chart depiction of the same-sex marriage poll voting results.

Pie-chart depiction of the same-sex marriage poll voting results.

Geo-location map of same-sex marriage poll voting respondents.

Geo-location map of same-sex marriage poll voting respondents.

Original same-sex poll social posts – Click thru to read additional comments

same sex marriage Facebook post

Click the image to read the comments on the original post.

same sex marriage Facebook post

Click the image to read the comments on the original post.

same sex marriage twitter

Click the image to read the comments on the original post.

Resources

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