About 1,200 bottles of chocolate milk were consumed at the event.

In Bavaria, October is synonymous with Oktoberfest. In the United States, the start of shorter days and longer nights mean Halloween. With globalization, the Oktoberfest event is also imported into American social life. The drunken revelry, however, stops outside the gates of Brigham Young University. Alcohol consumption is against the university's honor code. This is as the university is owned and also administered by The Church of Jesus Christ of Latter-day Saints. Drinking liquor also goes against the teachings of the church.

For the Mormon students studying at BYU, Oktoberfest is not associated with alcohol. When the world outside drinks alcohol, they drink copious amounts of milk. To be more exact, they get drunk on chocolate milk.

Students of Brigham Young University congregated at Harold B. Lee Library and celebrated the school's second yearly “Milktoberfest.” Students enjoyed a performance done by International Folk Dance Ensemble. They also took part in a number of games, including mini golf.

The event also had another motive: university authorities wanted to attract new students into the confines of the huge library so that they familiarize themselves with a number of amenities prior to the start of the exams. This would assist them in their “homework.” Free chocolate milk was in abundance at Milktoberfest. The BYU creamery supplied about 1,200 drinks in total. Accompanying the nutritious glass were eatables like cookies. Attendees could also play games along with a number of other middle of the term distractions.

The BYU website marks the second yearly celebration of the Milktoberfest inside the campus. Other than delicious chocolate milk, there were also ping pong, a game best played sober. The school's library sponsored the event.

The BYU students played the “funniest meme competition.” The first prize is a highly coveted Nintendo Switch. The winner is still to be determined. The students preferred earnest wholesomeness in place of detached negativity and also irony. The BYU authorities are happy with this turn of events.

The aim of Milktoberfest is to make students visit the library. According to Roger Layton, the public relations manager of the library, the event was held to showcase that the library can be a place to go to and spend time. Students attending Brigham Young could expect similar arrangements during Valentine's Day. The event is tentatively named: Love Your Library. Authorities have not confirmed whether this event too will include large amounts of chocolate milk.

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